Digital Marketing
In my Digital Marketing course, my group and I analyzed consumer behavior and market trends within emerging tech to develop insight-driven campaign strategies.
Joby Aviation
My team and I explored the eVTOL industry through a digital marketing lens, focusing on how companies educate the public, build credibility, and communicate innovation. I took the lead on researching the fundamentals of eVTOL technology and its role within next-generation air mobility. I also analyzed Joby Aviation’s business model, brand positioning, digital communication, and overall presence in both tech and transportation markets. These findings informed our group’s strategic recommendations, helping us create clearer messaging, identify digital opportunities, and propose campaign ideas that simplify complex technology for consumers.
