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In my global marketing course, I learned how brands adapt to international markets through cultural insights and strategic positioning. I applied these concepts through case studies and collaborative projects.
Global Marketing
Lululemon | Peloton
My team and I examined how a Lululemon x Peloton product could be introduced internationally, with Spain as our primary target market. We strengthened our research by individually interviewing young adults in Spain who aligned with the target audience, gathering firsthand insights on wellness culture, apartment living, and digital workout habits. I used these findings, along with brand and market research, to help shape our strategic recommendations, messaging, and campaign ideas for a Pilates reformer designed for the Spanish market.
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