Social Media Marketing
My social media marketing course focused on understanding audiences, storytelling, and how to create content that performs across platforms. Using those skills, my group developed a campaign concept for Liquid Death, and I produced visuals and messaging that aligned with the brand’s style.
In my Social Media Marketing course, my team and I developed a series of high-impact campaign concepts for Liquid Death that blended bold visual storytelling with audience-driven engagement tactics. Our work included four full campaign proposals—ranging from influencer-led “Ice Cold Icons” to sustainability-focused mystery drops and Halloween-themed interactive content—each designed to strengthen brand identity while driving shares, reactions, and participation across TikTok and Instagram. I contributed to concept development, visual direction, and strategic planning, ensuring that each idea aligned with Liquid Death’s irreverent tone and cult-following aesthetic.
Liquid Death
Through this project, I gained hands-on experience in campaign creation, content design, and social strategy for a fast-moving, highly visual brand. I learned how to analyze audience behavior and translate insights into campaigns that feel interactive, relevant, and platform-specific. I also developed stronger skills in creative direction—balancing design, tone, and storytelling to match a brand’s identity while still innovating.